Donations are the heart of every non-profit operation. Without a strong flow of donations, a non-profit cannot achieve mission goals and reach more people in need of services. That is why the question of how to get more donations for a non-profit is so important.
For those looking to refresh their mission or reach ambitious fundraising goals, the following tips can help you focus on what you need to do to get more donations for your non-profit. They’ll provide a solid foundation for your efforts.
How to Get More Donations
The following five tips can help you power your fundraising efforts and generate more money to accomplish your charitable mission. Keep these in mind as key components to your fundraising strategies going forward.
Create Great Content
You need to offer potential donors great content about your mission and the news and issues surrounding it. This includes everything from blogs and newsletters to video content posted on YouTube. Try to not only show the meaning of your mission, but how donors can become part of a mission to improve the lives of others.
Impact of Donations
Donations tend to increase when people understand better how their contributions are put to use. Provide details on the impact of donations and how they fund programs, services and facilities that better serve the mission of your non-profit. Always provide updates to donors on how their money has been used. It’s a surefire way to convince them to keep supporting your mission.
Use Social Media
Social media is central to the idea of social proof, a term referring to the idea that when people see other people contributing to your non-profit’s cause, they realize it’s the right thing to do. You can encourage social proof through online platforms such as Facebook, Twitter and Instagram. Allow donors to post when they donate. On your social media platforms, share stories with others about your non-profit’s accomplishments and the donors who helped the cause.
Make It Easy to Give
This is one of the most important aspects of running a strong fundraising campaign. Once a donor has decided to give to your cause, don’t make it difficult for them to do so. It’s important to make online donations easy and give donors the chance to express their support quickly and safely. Examples of this include suggesting multiple donation levels and letting donors choose one, and not making donors click through multiple pages.
Thank Your Donors
This is another area where social media can help. You can thank donors through posts on Facebook or Twitter. You can also send them emails that thank them and update them on how the money improves the lives of others. However it is done, it’s important to say thank you and make donors feel they are part of a larger cause. This helps a non-profit build a large base of repeat donors who provide a reliable, stronger base for your organization. Keeping these tips in mind can help you get more donations for a non-profit. There’s no reason to overthink things. Keep them simple and focused, and you will find that donors want to become a part of your non-profit’s mission.